Creative Brief
Using a research-driven approach, I designed a brand system and eight supporting components for a non-existent brand of my choosing based on an industry and country that was selected for me. All design decisions were rooted in research, and are strategically aligned with my audience.
ConCEPT STATEMENT
The Republic of Singapore has a rich fashion history, yet has no specific location dedicated for learning and celebrating that history. The ModaSing Museum is the only space that is committed to the preservation of Singaporean fashion culture. Their mission is to showcase the evolution of Singaporean fashion, from its traditional roots to its contemporary expressions, and to inspire a deeper understanding and appreciation of their nation's unique identity.
AUDIENCE
The Fashion Fiend
Joi absolutely loves to shop, she advocates for supporting local fashion instead of fast fashion, and because of her activism, she has over 100k followers across her various social media platforms. She loves to find bargains, she loves to put together outfits from thrift shops, and she loves designer labels from Singapore. She is very proud of her heritage and culture.
THE SUAVE STYLIST
Nathan is an amazing fashion designer, he can put together amazing and beautiful culturally relevent outfits for his clients. He is the top of the recommended celebrity stylists in Singapore and he wants to remain that way. He is always looking for the freshest and newest fashion trends while still paying homage to his culture. Nathan and his husband (a makeup stylist) travel around Singapore as a power couple styling their clients for their various needs.
Nathan is an amazing fashion designer, he can put together amazing and beautiful culturally relevent outfits for his clients. He is the top of the recommended celebrity stylists in Singapore and he wants to remain that way. He is always looking for the freshest and newest fashion trends while still paying homage to his culture. Nathan and his husband (a makeup stylist) travel around Singapore as a power couple styling their clients for their various needs.
THE HOSPITABLE HOST
Annah is an extremely talented and successful event planner, and this year she has the honor of hosting the Singaporean Fashion Festival. She loves fashion in her personal life and always is dressed beautifully, no hair out of place. She does it all, she is an extremely capable professional.
Annah is an extremely talented and successful event planner, and this year she has the honor of hosting the Singaporean Fashion Festival. She loves fashion in her personal life and always is dressed beautifully, no hair out of place. She does it all, she is an extremely capable professional.
THE HYPED HISTORIAN
Daphne loves historical research. She could spend hours in libraries and museums, pouring over her countries history and learning the details all about her culture. She is very fact oriented and stubborn about her research. She loves any space that talks about Singaporean traditions and has been interested in historical Singaporean fashions for several years. She appreciates sustainable design and supports local clothing designers, but also is a bargain hunter.
THE SOPHISTICATED STUDENT
Jeremy is a full time student who is studying at the University of Technology and Design. His favorite hobbies include fashion, design, and technology. He is an extremely talented amateur fashionista and is passionate about learning more about his culture and design styles. He has started making his own outfits and would love to find a textile library in Singapore where he can research different fabrics and materials for his newfound passion.
EVENT COMMITTMENT MATRIX
IDENTITY
The Fashion Fiend, The Suave Stylist, The Hospitable Host, The Hyped Historian, The Sophisticated Student.
The Fashion Fiend, The Suave Stylist, The Hospitable Host, The Hyped Historian, The Sophisticated Student.
PURPOSE
The purpose of this brand is to create a new museum that provides and preserves Singapore's rich fashion history.
The purpose of this brand is to create a new museum that provides and preserves Singapore's rich fashion history.
AIMS
The attendees are looking for a space that is a place of learning and exploration, of inspiration and expansion. They want to further explore their passions for fashion with relevance to their heritages and culture.
The attendees are looking for a space that is a place of learning and exploration, of inspiration and expansion. They want to further explore their passions for fashion with relevance to their heritages and culture.
ONLYNESS
This brand is the only museum dedicated to preserving the fashion history of Singapore. It offers various experiences for fashion enthusiasts of all ages and celebrates diversity.
This brand is the only museum dedicated to preserving the fashion history of Singapore. It offers various experiences for fashion enthusiasts of all ages and celebrates diversity.
MORES
The museum patrons will be able to study their rich cultural history at the ModaSing Museum. This museum will include a accessible library of rentable textiles to inspire creators and designers. The museum will also have rentable event spaces suitable for various high profile events.
The museum patrons will be able to study their rich cultural history at the ModaSing Museum. This museum will include a accessible library of rentable textiles to inspire creators and designers. The museum will also have rentable event spaces suitable for various high profile events.
VALUES
This museum encourages research and places a high intrinsic value on cultural historic preservation. This museum is a safe space for creatives and educators alike to learn about Singaporean fashion history.
This museum encourages research and places a high intrinsic value on cultural historic preservation. This museum is a safe space for creatives and educators alike to learn about Singaporean fashion history.
THE DESIGN PROCESS
LOGO SKETCHES
The logo for the museum will be simple and minimalistic, in tune with the current fashion trends in Singapore, created with asymmetrical and organic lines to match the organic batik prints still culturally relevant in Singapore.
